Pay Per Click Advertising Digital Marketing

What Is PPC Advertising?

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. PPC is widely used to drive traffic to a website on a specific keyword the user searched. Refer to Exhibit 1-1 for an example.

Exhibit 1-1: A Pay Per Click ad (or PPC Advertising)

Exhibit 1-1: A Pay Per Click ad (or PPC Advertising)

To put into simpler words, when you go to google “Gym near me” a PPC advertisement will be listed at the top of the page targeting you to sign up using smart marketing words like Join now, Limited time offer, and the most common ends xxx date. The simple words help a company create an urgency to the consumer, making feel like this is the only time to act before it’s done and gone.

If you are looking to create demand for your company and a have specific niche, I recommend using PPC as an advertisement option, as it allows your track the effectiveness and target the correct audience. The most widely used PPC service would be through Google Adwords.

In fact when PPC is done correctly you generally make $2 on every $1 spent according to Google.

If you do the math that is 100% return on investment. Although it’s not guaranteed, if you have a product or service that is in demand and have the right PPC service in an effect you can make expect to make some return on investment.